One of the members of popular street-style brand Amiri’s creative studio has left to launch his own LA-based label, Lost Daze. The menswear brand, which dropped its first collection in March 2019, is a haven for California-cool lifestyle pieces you can casually live your life in.
The label’s oversized cotton sweatshirts and matching track pants are all made in the USA. The brand wins in clever subtly seen throughout the creative motifs literally splattered all over their pieces from edgy skulls and flames to floral embroidery and pastel tie-dye prints. The brand is for the light-hearted with seemingly worn-in light wash denim, vintage flannel jackets and cotton-jersey tees.