The first step in PUMA's long history is driven by speed and performance: The brothers Rudolf and Adolf Dassler founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. Unbeknownst to them, they place the founding stone of the world capital of sports shoes.The Attico, celebrates unguarded decadence and effortless glamour. Designed by Italian streetstyle stars Giorgia Tordini and Gilda Ambrosio, the collection marries their contrasting aesthetics to create a brand that drips ultra femme nostalgia and artisanal decadence.
