Dawn: Awakening the Season

Editorial

DAWN: AWAKENING THE SEASON

Introducing The Hours Between, the opening chapter of our FW26 campaign. Part one, Dawn, embraces the quiet poetry of early morning, where the fleeting moments of high summer meet the promise of a new season. Light silhouettes and effortless luxury echo the horizon's first glow, capturing a moment suspended between serenity and possibility.

MODELS LUCIA SCANELLA AND DANIEL ALVES PHOTOGRAPHED BY SOPHIA AERTS

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DRESS DI PETSA

Every season begins with a single moment. For Dawn, that moment is defined by subtle confidence and ease — a softer approach to style that celebrates simplicity and intention. Casual silhouettes and delicate textures evoke the calm before the day unfolds.

Grounded in a color palette inspired by the horizon, each look captures the beauty of mornings by the water and the anticipation of what lies ahead. Soft neutrals, sun-washed hues, and refined craftsmanship offer a natural approach to dressing.

Translating the optimism of an early morning into a wardrobe defined by fluidity and light. Airy silhouettes catch the gentle breeze, while delicate textures provide a foundational ease that carries you through the day.

An exploration of essential luxury where simplicity and fluidity celebrate the beauty of the in-between, lingering in the present before the journey from dawn to dusk continues.

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