PHAIDON
Look Good, Feel Good, Play Good: Nike Apparel
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Visual monograph book presenting the history and analysis of women’s sportswear by Nike. Compiled by Maisie Skidmore.
Look Good, Feel Good, Play Good visualizes the relationship between women and the garments they wear through five design archetypes from sporting history: warm-ups, jerseys, leggings, sport bras, and shorts. Steeped in narrative, history, and Nike’s abundant archive, the book’s rich imagery spans reproductions of Nike’s trade catalogues that date back to the early 1980s, period and contemporary photography, sketches, advertisements, fabric swatches, seasonal color palettes, original design proposals and patents, logos, product and campaign shots, and everything in between.
Visual monograph book presenting the history and analysis of women’s sportswear by Nike. Compiled by Maisie Skidmore.
Look Good, Feel Good, Play Good visualizes the relationship between women and the garments they wear through five design archetypes from sporting history: warm-ups, jerseys, leggings, sport bras, and shorts. Steeped in narrative, history, and Nike’s abundant archive, the book’s rich imagery spans reproductions of Nike’s trade catalogues that date back to the early 1980s, period and contemporary photography, sketches, advertisements, fabric swatches, seasonal color palettes, original design proposals and patents, logos, product and campaign shots, and everything in between.
PHAIDON
Look Good, Feel Good, Play Good: Nike Apparel
PHAIDON
Look Good, Feel Good, Play Good: Nike Apparel
PHAIDON
Look Good, Feel Good, Play Good: Nike Apparel
PHAIDON
Look Good, Feel Good, Play Good: Nike Apparel