Gaby Aghion set out to make feminine clothing that challenged the status quo of women’s fashion in the 1950s. By making finely finished pieces available off- the-rack as opposed to made-to-order haute couture, Aghion is credited for coining Prêt-à-Porter, or Ready-to-Wear, and thus, Chloé was born in 1952. In rebellious spirit, Aghion carried femininity into the present with refined fabrication, fluid silhouettes, and relaxed fits, all sewn by a trained haute couture seamstress for her first collections.
In 2017, Natacha Ramsay-Levi, an alumni from Balenciaga and Louis Vuitton was appointed Creative Director of the maison. Ramsay-Levi preserves Aghion’s influence through bohemian blouses with added structure, 70s-inspired bottoms, and platform sandals. The Chloe handbags were a contemporary favorite, with styles like the Drew, Hudson and the Faye.