Joy Toledano is a diamond specialist graduated of the HRD school in Antwerp, and a graduate in gemmology at the Institut National de Gemmologie in Paris, Joy spent a few years training with a jewelry designer that she is very fond of before create his own book, just, with MYSTERYJOY.
She designs her jewelry as a magician designs her tricks. Each jewel is designed like a book to discover, a mysterious story to tell. Faced with the problems inherent in the use of "classic" diamonds, she is interested in ethical diamonds, "magic" as she likes to say, made by synthesis in the laboratory. Convinced that the future of jewelry lies in this ethical approach, she decided in 2021 to launch the MYSTERYJOY project.