Jack McCollough and Lazaro Hernandez created PSWL as an extension to their original ready-to-wear brand. The duet met while in school at Parsons- New School of Design. They are not only companions in business but also in life.
Proenza Schouler White Label is composed of classic garments such as t-shirts, denim, sweatshirts and casual wear. This lower priced designer line is New York based and was launched in November 2017.
Each collection shows a balance between high end and every day street style. By creating an extension line, this allows the designers to address both ends of the customer spectrum.
| Established | Location | Creative Director |
| 2017 | New York | Jack McCollough and Lazaro Hernandez |
