Founded in 1961, YVES SAINT LAURENT was the first couture house to introduce the concept of luxury prêt-à- porter, with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom. Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s most iconic designers.
