About
The Webster is the beauty of no limitations. Our mission is to lift you up out of the ordinary.
We promise to create new worlds with wild imagination, because we believe the world is a more beautiful place when people trade self-consciousness for play, delight in the unexpected, revel in our craziest dreams, and take risks in the name of fun.
We promise to create new worlds with wild imagination, because we believe the world is a more beautiful place when people trade self-consciousness for play, delight in the unexpected, revel in our craziest dreams, and take risks in the name of fun.
WE STARTED IN SOUTH BEACH
Laure Hériard Dubreuil opened The Webster's flagship location in 2009 on Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser.
Hériard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a men's and women's multi-brand luxury retailer designed with vibrant intimacy to resemble a residential space.
Laure Hériard Dubreuil opened The Webster's flagship location in 2009 on Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser.
Hériard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a men's and women's multi-brand luxury retailer designed with vibrant intimacy to resemble a residential space.
A NEW LUXURY EXPERIENCE
"The idea was a place where you can feel very comfortable," says Hériard Dubreuil of The Webster's concept. "It's a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything."
Rather than organize the store according to brand, Hériard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time.
Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Tom Ford, Balmain, Lanvin, and Chanel, as well as loyal customers.
"The idea was a place where you can feel very comfortable," says Hériard Dubreuil of The Webster's concept. "It's a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything."
Rather than organize the store according to brand, Hériard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time.
Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Tom Ford, Balmain, Lanvin, and Chanel, as well as loyal customers.
RECENT UPDATES
A decade after the Miami flagship opened, The Webster has expanded to 10 additional locations in Bal Harbour, Houston, Costa Mesa, New York City, and Los Angeles, Montecito, New Jersey, and most recently Las Vegas and Austin. Each store has its own distinctive energy, unified by Hériard Dubreuil's uncompromising vision of good energy, good fashion, good fun, and Miami's sunny spirit. The Webster has become a destination for exclusive collaboration with brands such as Courrèges, Loro Piana, and Roberto Cavalli, and Bottega Veneta, and permanent partnerships with David Mallett and Augustinus Bader, who operate studios out of The Webster's SoHo location.
A decade after the Miami flagship opened, The Webster has expanded to 10 additional locations in Bal Harbour, Houston, Costa Mesa, New York City, and Los Angeles, Montecito, New Jersey, and most recently Las Vegas and Austin. Each store has its own distinctive energy, unified by Hériard Dubreuil's uncompromising vision of good energy, good fashion, good fun, and Miami's sunny spirit. The Webster has become a destination for exclusive collaboration with brands such as Courrèges, Loro Piana, and Roberto Cavalli, and Bottega Veneta, and permanent partnerships with David Mallett and Augustinus Bader, who operate studios out of The Webster's SoHo location.
