At age 19, the self-taught Simon Porte Jacquemus moved from the South of France to Paris and launched his namesake label. Reinventing French classics with modern twists and optimistic cool, JACQUEMUS became the name to know—gaining an excited following and winning a special jury prize from LVMH in 2015. Bold innovation and a spirit of freedom inspire Jacquemus’ signatures: asymmetrical shapes, dynamic textures, and joyful hues.