Social Media Associate

Job Description

The Webster is looking for a creative, innovative, organized Social Media Associate to lead the brand’s social content strategy and execution. This position will work within the marketing and creative teams to oversee the curation, creation and management of The Webster’s Instagram, Facebook, Twitter, Pinterest and TikTok channels

Responsibilities

• Create & curate engaging social content that makes new & existing customers fall in love with The Webster brand
• Develop (in partnership with creative) a unique brand voice and aesthetic across our social channels that is reflective of brand identity yet native to social channels
• Balance in-house and outsourced content curation: Manage a network of internal and external content contributors, reviewing and editing the content on a weekly basis to curate the feed(s)
• Confidently create your own content from scratch – styling, shooting, and editing both fashion and lifestyle content
• Develop a strategic influencer program in partnership Public Relations Manager
• Identify on-brand tastemakers in the social communities and build partnerships with influencers, brand advocates and other creatives
• Constantly push creative boundaries (while maintaining and establishing the brand’s signature POV/identity) to generate fresh content that connects with The Webster’s audience in new ways
• Plan the monthly content calendar across The Webster’s key (organic) social channels and produce a weekly/monthly content schedule that aligns with the website, brand campaigns, product pushes and events; Must have an engaging and timely narrative, flows smoothly, and brings to life The Webster’s brand personality and evolving product offering
• Build organic community engagement through likes and thoughtful commentary
• Develop strategies that support traffic to both site and stores
• Optimize platforms with best practice applications, i.e.: handles, tagging, hashtags, etc.; Identify new channels that are brand appropriate and aligned with brand strategy and acquisition strategies
• Analyze performance of social content on a weekly basis and use this to constantly evolve the calendar moving forward; Develop weekly and monthly reporting to be shared cross-functionally
• Own the budget for content creation. Manage and balance the budget each month.
• Research and identify emerging social media trends and features, and lead evolution within The Webster channels
• Be the eyes and ears for the team on what’s trending on social media. Take a broader POV beyond just fashion as to what are the relevant topics of conversation, we should be taking a POV on

Qualifications

• Bachelor's degree required or equivalent job experience
• 3+ years social channel management and content creation experience
• Retail experience (at forward thinking brand) preferred
• Deep familiarity with and passion for fashion, online retail, and social media
• Creative, innovative, and strategic thinker
• An intuition for the type of content that engages on Instagram and social channels. You understand what’s going to make our audience engage, while upholding the aesthetic of The Webster brand
• An affinity for The Webster brand and customer. An insight into why they love shopping The Webster so that you can generate content that truly connects with him/her
• Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business and pace of social content generation
• Clear and effective written and verbal communication and strong interpersonal skills
• Ability to work independently as well as collaboratively

Additional responsibilities may be assigned at management's discretion