Founded in 1961, YVES SAINT LAURENT was the first couture house to introduce the concept of luxury prêt-à- porter, with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers.
